Call us @ 9818998480

About Pay-Per-Click/Google Adwords

Pay per click (PPC) or cost per click is a tool used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. It is defined simply as the amount spent to get an advertisement clicked. Advertise with Google AdWords ads next to Google search results to boost website traffic and sales.

SEM(Search Engine Marketing/Advertising)

  • Introduction to Ad Words – Google Adwords
  • What is PPC?
  • Getting Started with Ad Words – How to set up account etc.
  • Targeting – Search, Contextual or placement
  • Creation of Effective Campaigns and Ad groups
  • Creation of Banners using Display Builders
  • Writing Compelling Ad Copies—Do's and Don'ts
  • Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
  • Insertion of Google Conversion code and its importance in Effective Campaigning.
  • Costs and Billing
  • Tracking Ad Performance
  • Optimizing Cost per Click
  • Optimizing Ad Performance – Optimize Account & landing page
  • The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
  • Google Analytics code study and Insertion
  • Google Analytics Report Study and Comprehension
  • Creating Multiple Report Types
  • Google Insights Study
  • Google Trends Study
  • Managing Client Accounts
  • Introduction to Bing Ads & Yahoo Ads